Sociological Vision

Look at Colleges Through Our Glasses

People come to Becker Academic, LLC, with a variety of expectations about our services. A common misconception is that we compile lists of schools fit to predetermined client parameters. While understandable, this misconception falls under the heading of what we don’t do, where you can also find the conceptual range of our actual activities.

Imagine

Working together with us through the stages of college search and selection, students and parents develop their sociological imagination. When he crafted a book with this concept as the title, mid-century American sociologist C. Wright Mills (1916–1962) was not encouraging people to immerse themselves in games of wish-fulfilling fantasy. On the contrary, Mills was recommending, forcefully, that we connect our personal concerns to seemingly remote social forces. Only after imagining these relations—by envisioning connections and influences that cannot be observed directly—can we act effectively on behalf of ourselves and others.

Sociological imagination is a useful skill when making a good college match, and for many of life’s other decisions. To this end, we offer three levels of service: evening conversations, half-day family workshops, and customized client packages. Developed with our mission in mind, these services reflect the hallmark orientation of Becker Academic, LLC.